American Promotional Products | Promotional Products & Apparel

A Marketer's (Tiny) Guide to Promo at Trade Shows

May 16

Trade show season is quickly approaching, and standing out in the sea of booths can feel like a daunting task. The competition is fierce, and capturing attention amid the hustle and bustle of the e...

Case Study: This Promotional Product is in the Bag

May 8

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

Case Study: Hay, Where'd You Get That Tote?

Apr 16

Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A ...

Yes, There's a Difference: Everything You Need to Know About Pens

Mar 17

Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the “write” one can ...

16 Ways Color Affects Your Branding and Marketing

Dec 26, 2025

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

5 Products That will Send you Over the Moon and out of This World

Sep 5, 2025

For the first time since Neil and Buzz took those first steps on July 16th, 1969, there hasn't been a more exciting time for space exploration than right now. Just recently, we landed another rover...

Using Customer Profiles to Find the Perfect Promo Products

Jul 23, 2025

When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone…" If a company served everyone, it would be impossible to build a succ...

Lead a Healthier Lifestyle With These 6 Promotional Products

Jun 17, 2025

Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, t...

6 Products to Show Your Support for Breast Cancer Awareness

Feb 9, 2025

Suppose you're looking for a cause to support to make sure that your business is responsible and giving back to the community. In that case, breast cancer awareness is an excellent choice because i...

Case Study: Keep it Cooler

Dec 15, 2024

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...

Bamboo: It's Not Just for Pandas!

Sep 19, 2024

What first comes to mind when you think of the phrase "made from sustainable materials"? Bamboo, of course! Bamboo, which is a type of grass (who knew!), is an incredible renewable and sustainable ...

6 Hot Sauces Sure to Blow Your Socks Off

Aug 29, 2024

Finding a new, good hot sauce nowadays is almost like when Indiana Jones triumphantly grabs the idol at the beginning of Raiders of the Lost Ark. It may have taken you traversing through the aisles...

What’s Up With Unboxing Videos? The Trend You Must Try

Apr 28, 2024

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

Your Guide to Promo Hats

Jan 24, 2024

A hat is a hat, right? With so many different styles available, it's easy to get confused. With this quick guide to promotional headwear, you'll learn the differences between the various styles of ...

Sustainability & Environmental Responsibility: Why it Matters

Apr 4, 2023

As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...

Take a Hike! 6 Products to Help you in the Great Outdoors

Mar 20, 2023

Did you know that between the United States, Mexico, and Canada, there are 15 different ecological regions in North America? Right in our own back yard, you can go from the frosty tundra of far nor...

Top 3 Color Trends for 2022

Feb 20, 2023

Your promotional products color palette plays a significant role in the decision-making process. One of the biggest reasons colors influence consumer behavior is that individuals want to stay on-t...

8 Graphic Design Mistakes to Avoid

Jan 15, 2023

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

What Makes Gen Z Tick?

Dec 24, 2022

It's 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group's eldest squarely in their mid-twenties. Chances are that you may work a...

The History of Promotional Products

Nov 9, 2022

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

6 Products to Welcome Students Back to School

Jul 21, 2022

"Don't you just love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address." Tom Hanks said it bes...

6 Reasons You Need a Company Store

Mar 24, 2022

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

6 Products to Grow Your Business!

Mar 9, 2022

People love plants! They live in our offices and our homes and whether you have a large flourishing garden or fake plants because you can't even keep a cactus alive, there's a plant-themed promo fo...

6 Benefits of Customer Loyalty Programs

Jan 1, 2022

Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...

6 Stuffed Animals to Cuddle Your Way to Happiness

Nov 5, 2021

Almost everyone had a favorite stuffed animal growing up. They were a friend that you confided your deepest secrets to, a friend that could keep you company when thunderstorms rolled through the ni...

Generation Z vs. Millennials: What’s the Difference?

Oct 21, 2021

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...

The Best Apps For Organization

Aug 2, 2021

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar rem...

Case Study: Thank You for Spooning

Jul 26, 2021

Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers...

6 Things You're Missing out on by Not Using Promotional Products

Jul 11, 2021

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

How to Create Buzz Around a Launch With Promo Products

May 14, 2021

So, you're launching a new product or service? Congratulations – what an exciting time for your business! We understand that your next step is to develop your action plan to make this launch ...

6 Things You're Missing Out on by Not Using Promotional Products

Mar 24, 2021

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

6 Products to Include in Every Holiday Gift Basket

Jan 26, 2021

It's always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra thought ...

Your Brand Is Your Business - Market It!

Nov 16, 2020

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with a...

6 USA-Made Products Especially for Kids

Oct 25, 2020

Who didn't enjoy getting to dig through the prize basket after a trip to the dentist or the bank? It's a fact – children love giveaways. Get your brand, school, or organization in front of bo...

Perk up Your Promotions With These 6 Coffee Products

Oct 25, 2020

Calling all coffee enthusiasts! Your clients will love these promotional products that look like they're straight from the coffee shop! Millions of people drink coffee and tea every day (even mul...

6 Fun Products for Keeping Kids Occupied at Home

Oct 18, 2020

Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggl...

It's Party Thyme: 7 Products for Plant Lovers

Jul 8, 2020

In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren't just beautiful home décor- they're actually good for your health! Owning indoor plants c...

Why You Should Buy USA-Made

Apr 27, 2020

During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism...

6 Purr-fect Promo Products for Cat Lovers

Apr 13, 2020

Everyone knows that dogs are man's best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets by...

Your Guide to Drinkware

Feb 15, 2020

Mugs, tumblers, and bottles…oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your b...

A Quick Guide to Promotional Bags

Jan 31, 2020

Whether you're at a tradeshow, school, office, or even the grocery store, chances are that you're going to see a promotional bag. Bags are one of the most ubiquitous promotional products – an...

How Promo Products Can Tell Your Brand's Story

Dec 19, 2019

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

Branding 101: What Makes a Brand Powerful

Aug 18, 2019

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

Branding 101: Let’s Talk Logos

Jun 15, 2019

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

Graphic Design Terms Everyone Should Know

Jun 8, 2019

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...

These Are the Tech-Savvy Promotional Products You Are Looking For

May 3, 2019

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...

Graphic Design Terms Everyone Should Know

Mar 21, 2019

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

Our Top 10 Favorite Eco-Friendly Products

Nov 19, 2018

Sometimes it's good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The products...

4 Steps to #Winning Social Media

Oct 15, 2018

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...

Relax and Unwind With These 10 Promo Products

Aug 26, 2018

Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you've had back to back meetings or you've had a stressful travel week. Whatever the case, nothing h...

5 Invaluable Marketing Books to Help Grow Your Brand

Jul 14, 2018

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

5 Fail-Proof Ideas for Your Business Instagram

Apr 19, 2018

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

10 Tweetable Quotes for Motivation

Mar 14, 2018

People love quotes. That's probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company's account. However, quo...